Smart Fibres Ltd, the UK manufacturer of FBG-based fibre optic sensing solutions, has announced the appointment of Mr José María Álvarez as its Technical Sales & Partner Manager.
José holds a Masters Degree in Telecoms Engineering by the University of Cantabria and possesses broad experience in International Technical Sales and Account Management.
José’s commercial acumen and knowledge about fibre optic sensing applications and specialty optical fibres will provide a significant contribution to Smart Fibres’ efforts in entering new markets and increasing its footprint within the Aerospace, Oil & Gas and Wind Energy industries.
José will help Smart Fibres to expand and strengthen its worldwide network of business partners. Particular focus will also be paid to social media and marketing activities, in conjunction with the company’s strategy to reshape its digital presence.
“José brings a unique set of skills that are very much in line with the company’s strategy for growth.”
- Mr Chris Staveley, Smart Fibres’ CEO.