Executive Leadership Team

We are led by a passionate team of high quality people, committed to delivering our mission and living our core values.


Chris Staveley - Chief Executive Officer, Executive Director

Chris is an engineer with a passion for innovation. In his early career he used this passion to design cutting edge helmet mounted displays and head-up displays for military pilots, to work on the development of highly efficient electric vehicle digital drivetrains, and to manage the design and manufacture of some extraordinary consumer electronic products. Since joining Smart Fibres in 2002, Chris has used this passion to drive the pioneering development of the Company’s optical fibre sensing technology, to unlock new applications for this technology, and to place Smart Fibres as a world leading supplier of sensing solutions for some unique monitoring and control applications.

Crispin Doyle - Chief Technology Officer

Crispin is a first class materials engineer. His postgraduate research and employment has focused on the development of optical fibre sensor technologies to industrial applications. Crispin joined Smart Fibres in 2003 where, as CTO since 2012, he has set the direction of in-house technical developments, ensured continued technology advancement, and mentored a growing team of scientists and engineers. Crispin’s encyclopaedic technical knowledge and exceptional problem solving ability makes him an invaluable asset to the Company.

Chris Norman - Engineering Director

Chris is a chartered engineer with more than 20 years’ experience of board level management in innovative product design and development Companies. Having spent 5 years as an independent interim manager, Chris has an ability to quickly identify improvement needs within an organisation and implement change to address them. Chris joined Smart Fibres at the end of 2013 to lead and grow the engineering teams, apply best practice to the engineering, manufacture and delivery processes, and bring fresh strategic insight to the senior management team.

Matt Hatton - Financial Controller

Matt is a Chartered Certified Accountant with 15 years’ experience.  He started his career working in world class organisations such as McLaren F1 Racing and IBM.  In 2011 Matt joined oil & gas technology Company Pulse Structural Monitoring. As Global Finance manager he was responsible for managing and overseeing the finance function in the UK, US and Brazil. Matt joined Smart Fibres in 2016 to help evolve the finance function and assist the team to achieve continued growth, development and success.